What Is SEO and Why Is It Important?

SEO (Search Engine Optimization) is the process of optimizing your website technically and content-wise to ensure higher visibility on search engines. In Turkey, more than 90% of businesses find their customers through Google searches.

SEO Trends for 2025

Google algorithms are constantly evolving. Key SEO trends for 2025 include:

1. Core Web Vitals Priority

Page loading speed, interaction time, and visual stability are crucial ranking factors for Google.

2. Artificial Intelligence and Machine Learning

Google’s RankBrain algorithm uses AI to understand user intent, prioritizing content that focuses on user experience.

3. Growing Importance of Local SEO

For local businesses in Turkey, Google My Business optimization and local keywords are essential.

Technical SEO: The Foundation of Your Website

Technical SEO includes the essential optimizations to ensure your website is properly crawled and indexed by search engines.

1. Site Speed Optimization

Your page loading speed should be under 3 seconds. Image optimization, CDN usage, and code optimization help improve speed.

2. Mobile Compatibility

Due to mobile-first indexing, responsive design is now mandatory. Your website should look perfect on all devices.

3. SSL Certificate

HTTPS protocol is essential for both security and SEO. Google prioritizes HTTPS websites.

Content SEO: Creating Quality Content

High-quality, original, and user-focused content is the backbone of SEO.

1. Keyword Research

Analyze the search terms of your target audience. Tools such as Google Keyword Planner help identify the right keywords.

2. Content Structure and Format

Header tags (H1, H2, H3), paragraphs, lists, and visuals help structure your content and improve SEO performance.

3. Internal Linking Strategy

Create logical internal links between pages on your website. This improves both user experience and SEO.

Backlink Strategy: External Links

High-quality backlinks from trustworthy websites significantly boost SEO performance.

1. Quality Backlink Sources

Backlinks from high domain authority and relevant websites are valuable. Sayganweb develops safe and effective backlink strategies.

2. Local Directories and Listings

Registering your business in local Turkish directories is important for local SEO.

Sayganweb SEO Services

At Sayganweb, we offer comprehensive SEO services:

• Technical SEO audit and optimization
• Content SEO strategy and optimization
• Keyword research and analysis
• Backlink building and management
• Local SEO optimization
• SEO reporting and monitoring

Boost your digital presence and rank higher on Google with our professional SEO services.